Writing • Editing • Content Marketing • PR
for building products, construction, and design
ABOUT
HOW I
GOT HERE
WHAT I CAN
DO FOR YOU
RECENT
CLIENTS
Lover of writing since age 6.
Lover of building products since I scanned my first plywood panel at Hechinger (RIP) at age 16.
Today, I apply both loves to educate the construction industry on product trends, best practices, design, and more, via trade publishing and building products marketing.
Over my 19 years in the industry, I have written, managed, and planned content on both sides of the aisle, spending more than a decade as a trade magazine editor and the years since as a content marketer for major building product manufacturers.
Editorial:
From blog posts on product trends to feature-length design articles, nothing makes me happier than creating quality, serviceable information your customers can use.
Content Marketing:
Good content is nothing without good strategy. My proven methods help unearth the storytelling possibilities within and outside your organization and then determine the best paths and methods to reach target audiences through digital media, custom publishing, earned media/PR, advertising, social media, and more.
Editorial:
Builder
Custom Builder
LBM Journal
NKBA Innovation+Inspiration
Premier Builder
Products
Professional Builder
Content Marketing/PR:
The American Institute of Architects
Boral Building Products
Building Gurus
Cradle to Cradle Products Innov. Inst.
Estes Builders
LP Building Products
Lubrizol
National Gypsum Co.
Scranton Gillette Communications
Weyerhaeuser Distribution
PORTFOLIO
A small sampling of bylined, ghostwritten, and earned media
